Amul Girl in Tears

Sylvester daCunha passed away yesterday. The Advertising world has lost one of it's biggest STARs.

He always had path breaking creative ideas. He took a tiny Gujarat milk Co operative and made it into the most famous household name in India.

AMUL

He broke all established rules of conventional advertising and media usage  and created the amul girl and wrote the jingle, of which the last line we continued using till now . " Amul is the answer to your wishes, its utterly butterly delicious " was his creation. And what a creation it was. 

In advertising there are two kinds of people. Those who are extremely creative themselves. And those who recognise and encourage creativity in others.

Sylvie was a rare combination of both

Today is the first time that the Amul girl is crying !!

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