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Louis Philippe, Van Heusen, Allen Solly, Peter England, Park Avenue, Reid & Taylor, Monte Carlo, Da Milano You will think these are American or British brands that came to India. In reality, they never existed outside India. They were stitched in Bangalore, Ludhiana, or Mumbai, by an Indian owner, who gave them a western name because Indians would not buy if it was called "Ramesh Textiles." This is the biggest con in Indian fashion, and also the biggest success story. 1. Why western name? After 1990 liberalization, two things happened: 1. Foreign brands were not allowed easily till 2005. But Indian middle class wanted to look foreign. 2. Indian consumer had deep inferiority — "Kapda angrez ka accha hota hai." If same shirt says "Peter England" vs "Gopal Shirt", people will pay Rs 2000 for first, Rs 400 for second, even if same factory. So industrialists created fake foreign brands. It's called "Foreign Branding Strategy." Aditya...